360° Marketing: Creating a unified brand experience across multiple channels
360° Marketing is a global marketing strategy aimed at delivering a coherent, consistent brand experience across multiple platforms and touchpoints.
By integrating traditional and digital marketing methods, the aim is to reach the target audience wherever they are, whether via online channels such as social networks or more conventional media such as TV and print.
The fundamental principle of 360° Marketing is to ensure that customers receive a unified message, whatever the device or platform used.
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