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How artificial intelligence and machine learning are revolutionizing digital advertising

How artificial intelligence and machine learning are revolutionizing digital advertising

In recent years, digital advertising has been profoundly transformed by the emergence of automated targeting, bidding, and ad optimization, all propelled by advances in artificial intelligence (AI) and machine learning (ML).
These technologies are redefining the way advertisers run their campaigns, offering a more efficient, targeted and cost-effective approach to reaching their audiences.
This article explores in detail the impact of AI and ML on digital advertising, showing how these tools optimize advertising campaigns, simplify bidding processes and open up new possibilities for personalization.

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Analysis of the impact of psychological pricing policies and product quality on marketing excellence

Analysis of the impact of psychological pricing policies and product quality on marketing excellence (publication)

The article published in The American Journal of Management and Economics Innovations (Vol. 6, Issue 5) presents an in-depth study of the impact of psychological pricing policies and product quality on marketing excellence. The researchers used several statistical methods to measure the reliability of the questionnaires and assess the relationships between these variables. Here is

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