Why most strategies fail before execution has even begun
Seventy percent of organizations fail to execute their strategy effectively. This figure recurs consistently in studies by McKinsey, Gartner and Harvard Business…
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THE PRIZE FOR AIO-FREE: why brands are betting on authenticity in an age of widespread artificiality
As AI-generated content becomes commonplace, the most valued brands are making the opposite choice: reinforcing human creativity, imperfect authenticity and transparent data…
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How to create a marketing persona: the 2025 method that brands are finally using to understand real customers
For a long time, marketing personas were a cosmetic exercise. Pretty colorful cards, invented first names, an approximate job, a few frustrations…
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Marketing 4.0: when AI, hyperlocal and ethics redraw the playing field
AIJune 2025. Studies are falling like storm drops on dry ground: they confirm a major shift in marketing practices. Gone […]
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The Marketing-Mix journey : a fascinating dive into today’s marketing world
AIOn September 4, 2024, I launched Marketing-Mix with a simple idea : just to share insights, tools, and analyses to […]
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Statistical tools and data interpretation : how decoding data like a pro !
Whether in marketing, finance, or health research, statistics are no longer the exclusive domain of math experts. Today, they are essential for…
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Customer lifetime value (clv or ltv) – formula
AICustomer retention, marketing strategy, financial analysis Customer Lifetime Value (CLV or LTV) is a crucial metric that estimates the total […]
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Book “Machine Learning for Business Analytics”
‘Machine Learning for Business Analytics’ by Galit Shmueli, Peter C. Bruce, Kuber R. Deokar and Nitin R. Patel is a comprehensive and…
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BCG Interactive matrix
The BCG matrix, conceived in the 1970s by the Boston Consulting Group, marked a turning point in the history of strategic tools.…
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Marketing-Mix.net: A month of ideas, strategies and the future of marketing
I'm delighted to share the first month of Marketing-mix.net, Your Blueprint for Marketing Success, my blog that delves into the ever-changing world…
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The role of Chief Revenue Officers is changing fast: why integrated tools are essential to success
The role of Chief Revenue Officers (CROs) has evolved considerably in recent years. Once primarily responsible for generating revenue through sales, today's…
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How artificial intelligence and machine learning are revolutionizing digital advertising
In recent years, digital advertising has been profoundly transformed by the emergence of automated targeting, bidding, and ad optimization, all propelled by…
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Mapping discographic collaborations between jazz musicians: an example of application and beyond
Jazz music, with its richness and complexity, has always been a fascinating field for analysis and exploration. This article focuses on the…
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