Choosing the right communications agency is a crucial step for any business, as it can have a significant impact on the success of your brand. Here are the key criteria to consider, illustrated by concrete examples to help you make the best choice: 1. Define your objectives and needs Before approaching agencies, you need to […]
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User instructions : After entering the data, click on “Calculate BEI, Relative Price and Brand Equity Profit” to obtain the following results: Market share (%) Average market price Brand price Loyalty index (Durability) (%) Brand profit (optional) Indicate the profit made by the brand. If provided, BEI will also be calculated in monetary terms. Calculate
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The BEI, or Brand Equity Index, is an indicator that measures the perceived value of a brand by consumers.
This index is particularly useful for comparing several brands with each other, or for evaluating a brand within a portfolio of brands.
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