Data is at the heart of marketing decisions.
In this section, discover how to collect, analyze and interpret data to optimize your campaigns.
From consumer behavior analysis to tracking tools, master the art of data-driven marketing to make informed decisions.
A recent study, published in the International Journal of Frontiers in Engineering and Technology Research by Oloruntosin Tolulope Joel and Vincent Ugochukwu Oguanobi, explores how businesses can harness the power of predictive analytics to improve profitability and identify new opportunities for expansion.
Unleashing business growth through predictive analytics: a data-driven approach Read More »
The ability to exploit and interpret data effectively has become a real asset.
With an overabundance of information, the demand for high-performance, easy-to-use tools capable of transforming data into actionable insights is greater than ever.
Knime: The data analysis engine for marketers Read More »
Web scraping is the automated process of extracting data from websites.
It involves using software tools or scripts to collect large quantities of publicly available data from the web.
This method is widely used by companies, researchers and individuals to efficiently gather information for a variety of purposes.
Here’s a more detailed explanation of web scraping.
What is Web Scraping? Read More »
In recent years, digital advertising has been profoundly transformed by the emergence of automated targeting, bidding, and ad optimization, all propelled by advances in artificial intelligence (AI) and machine learning (ML).
These technologies are redefining the way advertisers run their campaigns, offering a more efficient, targeted and cost-effective approach to reaching their audiences.
This article explores in detail the impact of AI and ML on digital advertising, showing how these tools optimize advertising campaigns, simplify bidding processes and open up new possibilities for personalization.
How artificial intelligence and machine learning are revolutionizing digital advertising Read More »
Multidimensional Preference Analysis is a method used in marketing to assess customer preferences on several attributes or dimensions. This tool helps companies understand which factors (dimensions) are most important to their customers, and how these factors influence their decisions. For example, when evaluating products or services, customers may consider dimensions such as price, quality, brand
Multidimensional Preference Analysis in Marketing Read More »
The Brand Development Index (BDI) is an indicator that measures a brand’s relative performance in a particular market segment (e.g., geographic region, demographic group, or other segmentation criteria).
It enables this performance to be compared with the brand’s overall performance in the market as a whole.
Brand Development Index (BDI) Read More »
Jazz music, with its richness and complexity, has always been a fascinating field for analysis and exploration.
This article focuses on the mapping of collaborations between jazz musicians.
It is an initiative that goes back over 15 years and aimed to analyze a database of musical recordings stretching from Billie Holiday’s illustrious “Lady Day” to more recent works such as Dave Douglas’s “Soul on Soul” and Pat Metheny’s “Trio 99-00”.
