Understanding the external environment is crucial to any marketing strategy. The Environmental Scan section explores how marketers can assess and adapt to the various factors – such as economic, social, technological and competitive influences – that impact their business. This analysis helps companies to anticipate changes, seize opportunities and mitigate potential risks in the marketplace.
In the ever-changing landscape of marketing, one concept has always stood out: perceived value.
As companies continually seek to stand out in saturated markets, understanding the importance of perceived value becomes essential.
The Concept of Perceived Value in Marketing Read More »
SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, an essential tool in corporate strategy, is often perceived as a simple and basic exercise. Yet its true value lies in the way it is conducted and interpreted. An advanced SWOT analysis digs beyond the obvious to identify actionable strategic insights, enabling the company to better adapt and position
Advanced SWOT analysis: Techniques for actionable analysis Read More »
