Customer retention, marketing strategy, financial analysis Customer Lifetime Value (CLV or LTV) is a crucial metric that estimates the total […]
Customer lifetime value (clv or ltv) – formula Read More »
‘Machine Learning for Business Analytics’ by Galit Shmueli, Peter C. Bruce, Kuber R. Deokar and Nitin R. Patel is a comprehensive and detailed book on the concepts, techniques and applications of machine learning in business analytics. This fourth edition, published in 2023, is aimed primarily at students and professionals seeking to master the tools and methods of predictive analysis and data mining.
Book “Machine Learning for Business Analytics” Read More »
The BCG matrix, conceived in the 1970s by the Boston Consulting Group, marked a turning point in the history of strategic tools. Originally designed to optimize the allocation of resources between different activities or units within a company, it quickly established itself as an essential portfolio management tool. But how does this iconic analytical grid reinvent itself in a world of perpetual change, dominated by digital technology and volatile markets?
BCG Interactive matrix Read More »
I’m delighted to share the first month of Marketing-mix.net, Your Blueprint for Marketing Success, my blog that delves into the ever-changing world of marketing. This first month has been an incredible journey discovering new ideas, strategies and the latest innovations that are shaping the marketing landscape.
Marketing-Mix.net: A month of ideas, strategies and the future of marketing Read More »
The role of Chief Revenue Officers (CROs) has evolved considerably in recent years.
Once primarily responsible for generating revenue through sales, today’s CROs face a much broader and more complex mandate.
They must now integrate marketing, sales, CRM and operations to create harmonious revenue streams.
This requires breaking down silos between departments, fostering collaboration and using accurate data to ensure sustainable growth.
In recent years, digital advertising has been profoundly transformed by the emergence of automated targeting, bidding, and ad optimization, all propelled by advances in artificial intelligence (AI) and machine learning (ML).
These technologies are redefining the way advertisers run their campaigns, offering a more efficient, targeted and cost-effective approach to reaching their audiences.
This article explores in detail the impact of AI and ML on digital advertising, showing how these tools optimize advertising campaigns, simplify bidding processes and open up new possibilities for personalization.
How artificial intelligence and machine learning are revolutionizing digital advertising Read More »
Jazz music, with its richness and complexity, has always been a fascinating field for analysis and exploration.
This article focuses on the mapping of collaborations between jazz musicians.
It is an initiative that goes back over 15 years and aimed to analyze a database of musical recordings stretching from Billie Holiday’s illustrious “Lady Day” to more recent works such as Dave Douglas’s “Soul on Soul” and Pat Metheny’s “Trio 99-00”.
