The Marketing Headlines section highlights the latest trends, ideas and developments in the world of marketing. It serves as a careful selection of the most important news, case studies and strategic innovations shaping the industry today. Readers can keep abreast of new techniques, technological advances and the ways in which leading brands are adapting to these changes. This section is designed to provide valuable and timely information for marketers looking to keep their strategies fresh and impactful.
2024 has been a year of dynamic shifts in the marketing landscape. From the rise of AI-powered tools to the evolving consumer expectations, marketers have had to adapt and innovate to stay ahead of the curve.
Marketing in 2024: Navigating the Evolving Landscape Read More »
I’m delighted to share the first month of Marketing-mix.net, Your Blueprint for Marketing Success, my blog that delves into the ever-changing world of marketing. This first month has been an incredible journey discovering new ideas, strategies and the latest innovations that are shaping the marketing landscape.
Marketing-Mix.net: A month of ideas, strategies and the future of marketing Read More »
The role of Chief Revenue Officers (CROs) has evolved considerably in recent years.
Once primarily responsible for generating revenue through sales, today’s CROs face a much broader and more complex mandate.
They must now integrate marketing, sales, CRM and operations to create harmonious revenue streams.
This requires breaking down silos between departments, fostering collaboration and using accurate data to ensure sustainable growth.
In recent years, digital advertising has been profoundly transformed by the emergence of automated targeting, bidding, and ad optimization, all propelled by advances in artificial intelligence (AI) and machine learning (ML).
These technologies are redefining the way advertisers run their campaigns, offering a more efficient, targeted and cost-effective approach to reaching their audiences.
This article explores in detail the impact of AI and ML on digital advertising, showing how these tools optimize advertising campaigns, simplify bidding processes and open up new possibilities for personalization.
How artificial intelligence and machine learning are revolutionizing digital advertising Read More »
Jazz music, with its richness and complexity, has always been a fascinating field for analysis and exploration.
This article focuses on the mapping of collaborations between jazz musicians.
It is an initiative that goes back over 15 years and aimed to analyze a database of musical recordings stretching from Billie Holiday’s illustrious “Lady Day” to more recent works such as Dave Douglas’s “Soul on Soul” and Pat Metheny’s “Trio 99-00”.
