Marketing Mix

Emerging technologies

Emerging technologies are redefining the boundaries of marketing. Whether it’s augmented reality, chatbots or artificial intelligence, this section explores the technological innovations that are revolutionising the sector. Keep up to date with the tools and platforms that will soon become essential for digital marketing.

AI is revolutionizing marketing: opportunities and challenges in the digital era

The article “AI-powered Marketing: What, Where, and How?” by V. Kumar, Abdul R. Ashraf, and Waqar Nadeem, published in the Journal of Information Management, explores how artificial intelligence (AI) is transforming the marketing landscape. The authors highlight AI’s transformative capabilities across various marketing functions, while also addressing the ethical and operational challenges of its integration.

The role of generative AI in the web design revolution: An overview of the latest research

The emergence of generative artificial intelligence (generative AI) is transforming many sectors, and one of the areas undergoing significant change is web design. In a recent study entitled ‘Generative AI Tools in Web Design’, authors Minela Ganović and Aldina Avdić from Novi Pazar State University analyse how generative AI is disrupting traditional web design processes, offering a new automated, personalised and user experience-enhancing approach.

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