Marketing Mix

AI is revolutionizing marketing: opportunities and challenges in the digital era

The article “AI-powered Marketing: What, Where, and How?” by V. Kumar, Abdul R. Ashraf, and Waqar Nadeem, published in the Journal of Information Management, explores how artificial intelligence (AI) is transforming the marketing landscape. The authors highlight AI’s transformative capabilities across various marketing functions, while also addressing the ethical and operational challenges of its integration.

AI is revolutionizing marketing: opportunities and challenges in the digital era Read More »

ALBERT: The AI that drives your marketing campaigns like a digital strategist

Digital marketing has become a highly fragmented ecosystem. Between Google Ads, Facebook, TikTok, email marketing, SEO, and programmatic advertising, brands juggle dozens of platforms and thousands of data points. The question is no longer “How do we launch a campaign ?” but rather “How do we optimize it in real time, across all channels, without sacrificing performance ?”

That’s where ALBERT comes in — a cloud-native artificial intelligence designed to integrate, analyze, and manage your entire marketing stack.

ALBERT: The AI that drives your marketing campaigns like a digital strategist Read More »

Agent-Based Modeling : the simulation that predicts the unpredictable

Why does a virus spread so quickly in some cities? How do crowds react in the face of a disaster? Why do financial bubbles suddenly burst?
These seemingly unpredictable phenomena can be simulated using a powerful approach : Agent-Based Modeling (ABM). Behind this name lies a revolutionary simulation method based on the interaction of thousands of autonomous agents to replicate complex dynamics.

Agent-Based Modeling : the simulation that predicts the unpredictable Read More »

Intelligent Agents : the software that makes decisions for us

This digital age is no longer defined by simple programs executing predefined tasks. Today, we are entering a world where intelligent agents make decisions, adapt to their environment, and pursue objectives without direct human intervention.

Intelligent Agents : the software that makes decisions for us Read More »

Adversarial Attacks : when AI gets hacked by its own data

AI has become a key ally for businesses, governments, and even content creators. But behind its technological prowess lies a critical weakness: its vulnerability to adversarial attacks. These manipulative techniques exploit weaknesses in machine learning models by feeding them deceptive inputs designed to corrupt their predictions.

Adversarial Attacks : when AI gets hacked by its own data Read More »

The role of generative AI in the web design revolution: An overview of the latest research

The emergence of generative artificial intelligence (generative AI) is transforming many sectors, and one of the areas undergoing significant change is web design. In a recent study entitled ‘Generative AI Tools in Web Design’, authors Minela Ganović and Aldina Avdić from Novi Pazar State University analyse how generative AI is disrupting traditional web design processes, offering a new automated, personalised and user experience-enhancing approach.

The role of generative AI in the web design revolution: An overview of the latest research Read More »

Emerging technologies