Marketing Mix in Action From Data to Decisions, From Models to Impact See the articles → Marketing Glossary Strategy Planning Operations Innovations Performance Specifics Strategy See all → Strategy The price is not just a number. It is a personality test for the shopper. 29 April 2026 Strategy Why most strategies fail before execution has even begun 7 January 2026 Strategy How to create a marketing persona: the 2025 method that brands are finally using to understand real customers 9 December 2025 Strategy SWOT Matrix : a strategic tool to drive transformation and secure growth 2 May 2025 Strategy PREFMAP: a deep dive into consumer preference analysis 5 March 2025 Strategy Willingness To Pay : decoding consumer's price sensitivity 5 March 2025 Strategy The “All-You-Can-Eat Price” : a disruptive strategy or a risky bet? 4 March 2025 Planning See all → Planning Loyalty Is Not a Feeling. It Is a Probability. 5 May 2026 Planning Customer Lifetime Value Is No Longer a Metric. It Is the Marketing Operating System. 30 April 2026 Planning Why launch forecasting still needs its old equations: Parfitt-Collins, Fourt-Woodlock and Bass in the age of always-on marketing 30 April 2026 Planning Brand Attractiveness Score (BAS) 7 March 2025 Planning Customer lifetime value (clv or ltv) - formula 8 February 2025 Planning The role of Chief Revenue Officers is changing fast: why integrated tools are essential to success 21 September 2024 Planning How to choose the right communications agency 15 September 2024 Operations See all → Operations How to implement churn prediction with R 21 April 2026 Operations Marketing analysis with R: when data stops being a buzzword 21 April 2026 Operations Category Development Index (CDI): a key tool for market analysis, brand strategy and consumer behavior 2 May 2025 Operations Statistical tools and data interpretation : how decoding data like a pro ! 7 March 2025 Operations Auto-Bid : when AI takes control of advertising bids 4 March 2025 Operations Auction: the invisible war redefining digital marketing 4 March 2025 Operations ALBERT: The AI that drives your marketing campaigns like a digital strategist 15 February 2025 Innovations See all → Innovations AI in financial strategy: the end of spreadsheet-based capital budgeting? 10 February 2026 Innovations THE PRIZE FOR AIO-FREE: why brands are betting on authenticity in an age of widespread artificiality 30 December 2025 Innovations Marketing 4.0: when AI, hyperlocal and ethics redraw the playing field 23 June 2025 Innovations AI is revolutionizing marketing: opportunities and challenges in the digital era 7 March 2025 Innovations Integrating Print On Demand into omnichannel retail : challenges, opportunities, and growth prospects 7 March 2025 Innovations Sensory analysis: the measurement system (3/3) 4 March 2025 Innovations When sensory analysis meets modern marketing 3 March 2025 Performance See all → Performance Global Marketing Models vs Specific Response Models: The Question Is Not Which Is More Accurate. It Is Which Decision They Are Built To Serve. 5 May 2026 Performance Loyalty Is Not a Feeling. It Is a Probability. 5 May 2026 Performance Marketing Metrics : The Complete Guide to Measuring Marketing Performance 4 May 2026 Performance Pricing Has Become Too Important to Leave to Finance Alone 3 May 2026 Performance Customer Lifetime Value Is No Longer a Metric. It Is the Marketing Operating System. 30 April 2026 Performance Why launch forecasting still needs its old equations: Parfitt-Collins, Fourt-Woodlock and Bass in the age of always-on marketing 30 April 2026 Performance Why PERVAL still matters: the old consumer-value scale hiding in plain sight 28 April 2026 Specifics See all → Specifics Harnessing the Power of Rare Keywords for Niche SEO: Targeting a Unique Audience 5 October 2024 Specifics Luxury Society: A Global Hub for the Luxury IndustryLuxury Society : Un hub mondial pour l'industrie du luxe 3 October 2024 Specifics International Coffee Day: an essential marketing event 1 October 2024 Specifics World Translation Day: Connecting Cultures, Strengthening Global Marketing 30 September 2024 Specifics 360° Marketing: Creating a unified brand experience across multiple channels 20 September 2024 Specifics The art of storytelling 9 September 2024 Specifics Case study: Nykaa's marketing strategy Nykaa's marketing strategy 9 September 2024
