New marketing approaches

Marketing is constantly reinventing itself with new approaches and methods for capturing consumers’ attention. In this section, we explore innovative strategies such as influencer marketing, growth hacking and experiential marketing. Develop new ideas to attract your targets in an original and impactful way.

Marketing Mix » Marketing innovations and trends » New marketing approaches
Print on Demand POD

Integrating Print On Demand into omnichannel retail : challenges, opportunities, and growth prospects

The integration of Print on Demand (PoD) into omnichannel retail strategies, as examined in Nadeem’s (2024) article, highlights a strategic lever for enhancing operational efficiency and driving retailer growth.
The study underscores the benefits of PoD, including reduced logistics costs, product personalization, responsiveness to market trends, and a lower environmental impact through on-demand production.

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Sensory analysis

Sensory Analysis : the science of subjective perception in marketing (1/3)

Sensory analysis is a fascinating field that sits at the crossroads of science, psychology, and marketing. It enables us to decode human reactions to a product by exploring the sensory perceptions, emotions, and preferences that drive purchasing decisions. While inherently subjective, this discipline relies on rigorous methodologies to transform individual impressions into actionable data. In a world where customer experience reigns supreme, sensory analysis has become an essential tool for companies looking to stand out.

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Sensory analysis in marketing

Sensory analysis in marketing: Discover how your senses influence your purchases!

Have you ever wondered how the crunch of a potato chip or the scent of a shampoo influences your purchasing decisions?
Welcome to the fascinating world of sensory analysis in marketing!
In this article, we’ll explore how companies use our senses to create irresistible products and memorable marketing campaigns.
Fasten your seatbelts, it’s going to be a sensory journey!

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