Marketing planning and implementation

Marketing planning and implementation are crucial to the success of your projects. Learn how to structure and execute your marketing strategies to achieve the best possible results.

Chief Revenue Officer

The role of Chief Revenue Officers is changing fast: why integrated tools are essential to success

Headlines, Marketing planning and implementation

The role of Chief Revenue Officers (CROs) has evolved considerably in recent years.
Once primarily responsible for generating revenue through sales, today’s CROs face a much broader and more complex mandate.
They must now integrate marketing, sales, CRM and operations to create harmonious revenue streams.
This requires breaking down silos between departments, fostering collaboration and using accurate data to ensure sustainable growth.

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Communication Agency

How to choose the right communications agency

Branding and brand identity, Guides and Advice, Marketing planning and implementation

Choosing the right communications agency is a crucial step for any business, as it can have a significant impact on the success of your brand. Here are the key criteria to consider, illustrated by concrete examples to help you make the best choice: 1. Define your objectives and needs Before approaching agencies, you need to

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Brand Equity Index (BEI), Relative Price and Brand Equity Profit

Brand Equity Index (BEI), Relative Price and Brand Equity Profit

Branding and brand identity, Marketing planning and implementation

User instructions : After entering the data, click on “Calculate BEI, Relative Price and Brand Equity Profit” to obtain the following results: Market share (%) Average market price Brand price Loyalty index (Durability) (%) Brand profit (optional) Indicate the profit made by the brand. If provided, BEI will also be calculated in monetary terms. Calculate

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Response function

Model and Response Function

Developing agile marketing plans, Marketing planning and implementation

Introduction In marketing, models are essential tools for understanding, predicting and optimizing the impact of marketing actions on business results. A fundamental element of these models is the response function, which describes the relationship between marketing efforts and the results obtained. What is a response function? A response function in marketing is a mathematical representation

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