Customer retention, marketing strategy, financial analysis Customer Lifetime Value (CLV or LTV) is a crucial metric that estimates the total […]
Customer lifetime value (clv or ltv) – formula Read More »
The role of Chief Revenue Officers (CROs) has evolved considerably in recent years.
Once primarily responsible for generating revenue through sales, today’s CROs face a much broader and more complex mandate.
They must now integrate marketing, sales, CRM and operations to create harmonious revenue streams.
This requires breaking down silos between departments, fostering collaboration and using accurate data to ensure sustainable growth.
Choosing the right communications agency is a crucial step for any business, as it can have a significant impact on
How to choose the right communications agency Read More »
User instructions : After entering the data, click on “Calculate BEI, Relative Price and Brand Equity Profit” to obtain the
Brand Equity Index (BEI), Relative Price and Brand Equity Profit Read More »
Introduction In marketing, models are essential tools for understanding, predicting and optimizing the impact of marketing actions on business results.
Model and Response Function Read More »
The BEI, or Brand Equity Index, is an indicator that measures the perceived value of a brand by consumers.
This index is particularly useful for comparing several brands with each other, or for evaluating a brand within a portfolio of brands.
Brand Equity Index (BEI) Read More »
The transition from strategy to action is a crucial art in marketing.
This section equips you with the skills you need to transform your strategic visions into concrete, effective action plans, while maintaining the agility required in an ever-changing marketplace.
Introduction to the Marketing Planning and Implementation Section Read More »
