The Brand Attractiveness Score (BAS) is a key indicator used to assess the impact and perception of a brand among consumers. Designed to measure a brand’s ability to attract, convert, and retain customers, the BAS is based on three core dimensions: awareness, consideration, and engagement.
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Choosing the right communications agency is a crucial step for any business, as it can have a significant impact on
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User instructions : After entering the data, click on “Calculate BEI, Relative Price and Brand Equity Profit” to obtain the
Brand Equity Index (BEI), Relative Price and Brand Equity Profit Read More »
The BEI, or Brand Equity Index, is an indicator that measures the perceived value of a brand by consumers.
This index is particularly useful for comparing several brands with each other, or for evaluating a brand within a portfolio of brands.
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