How to choose the right communications agency
Choosing the right communications agency is a crucial step for any business, as it can have a significant impact on […]
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Brand Equity Index (BEI), Relative Price and Brand Equity Profit
User instructions : After entering the data, click on “Calculate BEI, Relative Price and Brand Equity Profit” to obtain the
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Brand Equity Index (BEI)
The BEI, or Brand Equity Index, is an indicator that measures the perceived value of a brand by consumers.
This index is particularly useful for comparing several brands with each other, or for evaluating a brand within a portfolio of brands.
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