Niche marketing

In the crowded world of digital marketing, standing out can feel like trying to shout in a noisy room. Marketers often chase the most popular keywords, focusing on high search volumes to drive traffic. While this strategy has its place, it also has its drawbacks: intense competition, higher costs, and the risk of attracting a broad but unqualified audience. Enter rare or less frequent keywords—an often-overlooked but powerful tool that can help marketers target highly specific niches with precision and effectiveness.