The Category Development Index (CDI) is a powerful tool used to assess the performance of a product category within a specific segment (e.g., geographic area, age group, or socioeconomic group) relative to its average performance across the entire market.
Whether in marketing, finance, or health research, statistics are no longer the exclusive domain of math experts. Today, they are essential for analyzing the present, forecasting trends, and guiding strategic decisions with accuracy.
Statistical tools and data interpretation : how decoding data like a pro ! Read More »
In today’s hyper-competitive digital advertising landscape, optimizing ad bids is a constant battle. Auto-bidding—automated bidding powered by artificial intelligence and machine learning—has emerged as a game-changing strategic lever.
Auto-Bid : when AI takes control of advertising bids Read More »
Digital marketing is no longer just about creativity and targeting. Behind every ad impression lies a silent yet critical battle: the advertising auction. Often perceived as a mere buying algorithm, this space is in fact a competitive battleground where brands and advertisers fight to capture consumer attention.
Auction: the invisible war redefining digital marketing Read More »
Digital marketing has become a highly fragmented ecosystem. Between Google Ads, Facebook, TikTok, email marketing, SEO, and programmatic advertising, brands juggle dozens of platforms and thousands of data points. The question is no longer “How do we launch a campaign ?” but rather “How do we optimize it in real time, across all channels, without sacrificing performance ?”
That’s where ALBERT comes in — a cloud-native artificial intelligence designed to integrate, analyze, and manage your entire marketing stack.
ALBERT: The AI that drives your marketing campaigns like a digital strategist Read More »
‘Machine Learning for Business Analytics’ by Galit Shmueli, Peter C. Bruce, Kuber R. Deokar and Nitin R. Patel is a comprehensive and detailed book on the concepts, techniques and applications of machine learning in business analytics. This fourth edition, published in 2023, is aimed primarily at students and professionals seeking to master the tools and methods of predictive analysis and data mining.
Book “Machine Learning for Business Analytics” Read More »
A recent study, published in the International Journal of Frontiers in Engineering and Technology Research by Oloruntosin Tolulope Joel and Vincent Ugochukwu Oguanobi, explores how businesses can harness the power of predictive analytics to improve profitability and identify new opportunities for expansion.
Unleashing business growth through predictive analytics: a data-driven approach Read More »
The ability to exploit and interpret data effectively has become a real asset.
With an overabundance of information, the demand for high-performance, easy-to-use tools capable of transforming data into actionable insights is greater than ever.
Knime: The data analysis engine for marketers Read More »
One of the most fascinating aspects of consumer behavior is how consumers perceive the value of products and services.
At the heart of this perception is the concept of “price acceptability”.
Understanding the price of acceptability: A key concept in consumer perception Read More »
Web scraping is the automated process of extracting data from websites.
It involves using software tools or scripts to collect large quantities of publicly available data from the web.
This method is widely used by companies, researchers and individuals to efficiently gather information for a variety of purposes.
Here’s a more detailed explanation of web scraping.
What is Web Scraping? Read More »
In the ever-changing landscape of digital advertising, Real-Time Bidding (RTB) has emerged as one of the most transformative technologies.
This process enables advertisers to bid in real time for advertising space on websites, ensuring that the most relevant ads are displayed to targeted audiences in milliseconds.
For professionals, researchers and students keen to understand the intricacies of RTB, a valuable resource has been assembled on GitHub, providing a comprehensive collection of academic publications and studies on the subject.
The evolution of Real-Time Bidding (RTB): A collection of documents Read More »
In recent years, digital advertising has been profoundly transformed by the emergence of automated targeting, bidding, and ad optimization, all propelled by advances in artificial intelligence (AI) and machine learning (ML).
These technologies are redefining the way advertisers run their campaigns, offering a more efficient, targeted and cost-effective approach to reaching their audiences.
This article explores in detail the impact of AI and ML on digital advertising, showing how these tools optimize advertising campaigns, simplify bidding processes and open up new possibilities for personalization.
How artificial intelligence and machine learning are revolutionizing digital advertising Read More »
Marketing automation has become an essential tool for businesses looking to automate their processes, engage customers and increase sales. For
Free marketing automation software: A detailed overview Read More »
Multidimensional Preference Analysis is a method used in marketing to assess customer preferences on several attributes or dimensions. This tool
Multidimensional Preference Analysis in Marketing Read More »
The Brand Development Index (BDI) is an indicator that measures a brand’s relative performance in a particular market segment (e.g., geographic region, demographic group, or other segmentation criteria).
It enables this performance to be compared with the brand’s overall performance in the market as a whole.
Brand Development Index (BDI) Read More »
Jazz music, with its richness and complexity, has always been a fascinating field for analysis and exploration.
This article focuses on the mapping of collaborations between jazz musicians.
It is an initiative that goes back over 15 years and aimed to analyze a database of musical recordings stretching from Billie Holiday’s illustrious “Lady Day” to more recent works such as Dave Douglas’s “Soul on Soul” and Pat Metheny’s “Trio 99-00”.
Operational excellence in marketing is the key to distinguishing market-leading brands.
This section guides you through best practices and innovations in marketing execution, enabling you to master the tools and techniques needed to flawlessly implement your strategies, from digital to traditional.
Introduction to the Operational Marketing and Execution Section Read More »
