Marketing Mix

Agent-Based Modeling : the simulation that predicts the unpredictable

Why does a virus spread so quickly in some cities? How do crowds react in the face of a disaster? Why do financial bubbles suddenly burst?
These seemingly unpredictable phenomena can be simulated using a powerful approach : Agent-Based Modeling (ABM). Behind this name lies a revolutionary simulation method based on the interaction of thousands of autonomous agents to replicate complex dynamics.

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Intelligent Agents : the software that makes decisions for us

This digital age is no longer defined by simple programs executing predefined tasks. Today, we are entering a world where intelligent agents make decisions, adapt to their environment, and pursue objectives without direct human intervention.