Google

Google, the dominant search engine and pioneer in many digital sectors, profoundly influences the way we access information.
In this section, we analyze Google’s innovations, its flagship products (such as Android, Chrome, and Google Ads), and its role in the global technology ecosystem.
You’ll find studies on its SEO practices, as well as reflections on Google’s influence in broader topics such as artificial intelligence and data collection.

Marketing Mix » Google
mmm Marketing Mix Modeling

MMM – Marketing Mix Modeling: measuring, optimizing and predicting marketing performance

/

Marketing Mix Modeling (MMM) is an advanced quantitative approach designed to measure the impact of various marketing activities on a company’s business outcomes—such as sales, market share, or profitability. It is a statistical model, often based on multiple linear regression, that takes into account both controllable variables (advertising, promotions, distribution, pricing) and uncontrollable ones (seasonality, weather, economic trends, competition) to isolate the specific effect of each lever.

MMM – Marketing Mix Modeling: measuring, optimizing and predicting marketing performance Read More »

, , ,
category development index

Category Development Index (CDI): a key tool for market analysis, brand strategy and consumer behavior

/

The Category Development Index (CDI) is a powerful tool used to assess the performance of a product category within a specific segment (e.g., geographic area, age group, or socioeconomic group) relative to its average performance across the entire market.

Category Development Index (CDI): a key tool for market analysis, brand strategy and consumer behavior Read More »

, ,
Print on Demand POD

Integrating Print On Demand into omnichannel retail : challenges, opportunities, and growth prospects

/

The integration of Print on Demand (PoD) into omnichannel retail strategies, as examined in Nadeem’s (2024) article, highlights a strategic lever for enhancing operational efficiency and driving retailer growth.
The study underscores the benefits of PoD, including reduced logistics costs, product personalization, responsiveness to market trends, and a lower environmental impact through on-demand production.

Integrating Print On Demand into omnichannel retail : challenges, opportunities, and growth prospects Read More »

Tools and interpretation of statistics

Statistical tools and data interpretation : how decoding data like a pro !

/

Whether in marketing, finance, or health research, statistics are no longer the exclusive domain of math experts. Today, they are essential for analyzing the present, forecasting trends, and guiding strategic decisions with accuracy.

Statistical tools and data interpretation : how decoding data like a pro ! Read More »

, , , , , , , , , , , ,
Auction

Auction: the invisible war redefining digital marketing

/

Digital marketing is no longer just about creativity and targeting. Behind every ad impression lies a silent yet critical battle: the advertising auction. Often perceived as a mere buying algorithm, this space is in fact a competitive battleground where brands and advertisers fight to capture consumer attention.

Auction: the invisible war redefining digital marketing Read More »

, , , ,
albert.ai

ALBERT: The AI that drives your marketing campaigns like a digital strategist

/

Digital marketing has become a highly fragmented ecosystem. Between Google Ads, Facebook, TikTok, email marketing, SEO, and programmatic advertising, brands juggle dozens of platforms and thousands of data points. The question is no longer “How do we launch a campaign ?” but rather “How do we optimize it in real time, across all channels, without sacrificing performance ?”

That’s where ALBERT comes in — a cloud-native artificial intelligence designed to integrate, analyze, and manage your entire marketing stack.

ALBERT: The AI that drives your marketing campaigns like a digital strategist Read More »

, , , , ,
Interactive BCG matrix

BCG Interactive matrix

/

The BCG matrix, conceived in the 1970s by the Boston Consulting Group, marked a turning point in the history of strategic tools. Originally designed to optimize the allocation of resources between different activities or units within a company, it quickly established itself as an essential portfolio management tool. But how does this iconic analytical grid reinvent itself in a world of perpetual change, dominated by digital technology and volatile markets?

BCG Interactive matrix Read More »

, , , ,

Harnessing the Power of Rare Keywords for Niche SEO: Targeting a Unique Audience

/

In the crowded world of digital marketing, standing out can feel like trying to shout in a noisy room. Marketers often chase the most popular keywords, focusing on high search volumes to drive traffic. While this strategy has its place, it also has its drawbacks: intense competition, higher costs, and the risk of attracting a broad but unqualified audience. Enter rare or less frequent keywords—an often-overlooked but powerful tool that can help marketers target highly specific niches with precision and effectiveness.

Harnessing the Power of Rare Keywords for Niche SEO: Targeting a Unique Audience Read More »

, , ,
Essential statistical tools

The essential tools of statistical analysis: A guide to modern data interpretation

/

At a time when data is at the heart of decision-making in many sectors, the importance of statistical analysis tools has never been greater.
Whether to assess market trends, improve business operations or advance scientific research, understanding and applying statistical techniques helps to make sense of complex data sets.
But what are the essential tools of statistical analysis today?
This article explores some of the most important tools and software on which statisticians and data analysts rely.

The essential tools of statistical analysis: A guide to modern data interpretation Read More »

, , , , , , , , , , , , , , ,
How artificial intelligence and machine learning are revolutionizing digital advertising

How artificial intelligence and machine learning are revolutionizing digital advertising

/

In recent years, digital advertising has been profoundly transformed by the emergence of automated targeting, bidding, and ad optimization, all propelled by advances in artificial intelligence (AI) and machine learning (ML).
These technologies are redefining the way advertisers run their campaigns, offering a more efficient, targeted and cost-effective approach to reaching their audiences.
This article explores in detail the impact of AI and ML on digital advertising, showing how these tools optimize advertising campaigns, simplify bidding processes and open up new possibilities for personalization.

How artificial intelligence and machine learning are revolutionizing digital advertising Read More »

, , , ,
The art of storytelling

The art of storytelling

/

Storytelling isn’t just about telling a story. It’s about creating a memorable experience, capable of deeply touching the recipient. Companies

The art of storytelling Read More »

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Mastering the Marketing Mix: Strategies and Practices for Success

Mastering the Marketing Mix: Strategies and Practices for Success

/

In today’s business world, where competition is fierce and consumers increasingly demanding, mastering the marketing mix has become essential for any company seeking to stand out and prosper.
The marketing mix concept, although first developed in the 1960s, remains a cornerstone of modern marketing strategy.
This article, “Mastering the Marketing Mix: Strategies and Practices for Success”, aims to provide a comprehensive, step-by-step guide to the various elements of the marketing mix and how to integrate them coherently to maximize a company’s success.

Mastering the Marketing Mix: Strategies and Practices for Success Read More »

, , , , , , , , , , , , , , , , , , ,
Scroll to Top