Google

Google, the dominant search engine and pioneer in many digital sectors, profoundly influences the way we access information.
In this section, we analyze Google’s innovations, its flagship products (such as Android, Chrome, and Google Ads), and its role in the global technology ecosystem.
You’ll find studies on its SEO practices, as well as reflections on Google’s influence in broader topics such as artificial intelligence and data collection.

Marketing Mix » Google
mmm Marketing Mix Modeling

MMM – Marketing Mix Modeling: measuring, optimizing and predicting marketing performance

Marketing Mix Modeling (MMM) is an advanced quantitative approach designed to measure the impact of various marketing activities on a company’s business outcomes—such as sales, market share, or profitability. It is a statistical model, often based on multiple linear regression, that takes into account both controllable variables (advertising, promotions, distribution, pricing) and uncontrollable ones (seasonality, weather, economic trends, competition) to isolate the specific effect of each lever.

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Print on Demand POD

Integrating Print On Demand into omnichannel retail : challenges, opportunities, and growth prospects

The integration of Print on Demand (PoD) into omnichannel retail strategies, as examined in Nadeem’s (2024) article, highlights a strategic lever for enhancing operational efficiency and driving retailer growth.
The study underscores the benefits of PoD, including reduced logistics costs, product personalization, responsiveness to market trends, and a lower environmental impact through on-demand production.

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albert.ai

ALBERT: The AI that drives your marketing campaigns like a digital strategist

Digital marketing has become a highly fragmented ecosystem. Between Google Ads, Facebook, TikTok, email marketing, SEO, and programmatic advertising, brands juggle dozens of platforms and thousands of data points. The question is no longer “How do we launch a campaign ?” but rather “How do we optimize it in real time, across all channels, without sacrificing performance ?”

That’s where ALBERT comes in — a cloud-native artificial intelligence designed to integrate, analyze, and manage your entire marketing stack.

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Interactive BCG matrix

BCG Interactive matrix

The BCG matrix, conceived in the 1970s by the Boston Consulting Group, marked a turning point in the history of strategic tools. Originally designed to optimize the allocation of resources between different activities or units within a company, it quickly established itself as an essential portfolio management tool. But how does this iconic analytical grid reinvent itself in a world of perpetual change, dominated by digital technology and volatile markets?

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Harnessing the Power of Rare Keywords for Niche SEO: Targeting a Unique Audience

In the crowded world of digital marketing, standing out can feel like trying to shout in a noisy room. Marketers often chase the most popular keywords, focusing on high search volumes to drive traffic. While this strategy has its place, it also has its drawbacks: intense competition, higher costs, and the risk of attracting a broad but unqualified audience. Enter rare or less frequent keywords—an often-overlooked but powerful tool that can help marketers target highly specific niches with precision and effectiveness.

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