Whether in marketing, finance, or health research, statistics are no longer the exclusive domain of math experts. Today, they are essential for analyzing the present, forecasting trends, and guiding strategic decisions with accuracy.
Statistical tools and data interpretation : how decoding data like a pro ! Read More »
In a highly competitive market where consumer expectations are constantly evolving, understanding Willingness to Pay (WTP) is a strategic lever for maximizing profitability and refining pricing strategies. This key concept in marketing pricing centers on a company’s ability to identify the optimal price a consumer is willing to pay for a product or service, while maintaining perceived value.
Willingness To Pay : decoding consumer’s price sensitivity Read More »
In an era where price transparency is expected and fierce competition prevails across every market segment, the concept of an “acceptable price” has become a central strategic concern for brands. But how can a price be set that is both sustainable for the business and perceived as fair by the consumer ?
The acceptable price : the subtle art of perception and value Read More »
Storytelling isn’t just about telling a story. It’s about creating a memorable experience, capable of deeply touching the recipient. Companies
The art of storytelling Read More »
