Customer Loyalty - Marketing Mix in Action

6 May 2026

Is NPS really predictive? The marketing industry’s favorite metric may have far less to do with growth than executives think

Is NPS really predictive of growth? Twenty years of academic research suggest the answer is more complicated than the industry narrative implies.…

3 March 2025

Sensory Analysis : the science of subjective perception in marketing (1/3)

Sensory analysis is a fascinating field that sits at the crossroads of science, psychology, and marketing. It enables us to decode human…

6 September 2024

Mastering the Marketing Mix: Strategies and Practices for Success

In today's business world, where competition is fierce and consumers increasingly demanding, mastering the marketing mix has become essential for any company…