Power BI

Chief Revenue Officer

The role of Chief Revenue Officers is changing fast: why integrated tools are essential to success

Headlines, Marketing planning and implementation

The role of Chief Revenue Officers (CROs) has evolved considerably in recent years.
Once primarily responsible for generating revenue through sales, today’s CROs face a much broader and more complex mandate.
They must now integrate marketing, sales, CRM and operations to create harmonious revenue streams.
This requires breaking down silos between departments, fostering collaboration and using accurate data to ensure sustainable growth.

The role of Chief Revenue Officers is changing fast: why integrated tools are essential to success Read More »

Essential statistical tools

The essential tools of statistical analysis: A guide to modern data interpretation

Marketing Analytics 2.0, Measuring, KPIs & optimising marketing performance

At a time when data is at the heart of decision-making in many sectors, the importance of statistical analysis tools has never been greater.
Whether to assess market trends, improve business operations or advance scientific research, understanding and applying statistical techniques helps to make sense of complex data sets.
But what are the essential tools of statistical analysis today?
This article explores some of the most important tools and software on which statisticians and data analysts rely.

The essential tools of statistical analysis: A guide to modern data interpretation Read More »

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