Marketing Mix

Python

The Python language has established itself as one of the pillars of modern computer development, appreciated for its simplicity, readability and versatility.
Whether for data analysis, web development, artificial intelligence or task automation, Python offers a wide range of applications.
In this section, you’ll find articles exploring the many uses of Python, from tutorials for beginners to in-depth analyses for experienced developers.
We also highlight examples where Python is cited as part of wider discussions on emerging technologies and software development trends.

Brand Equity Index (BEI)

The BEI, or Brand Equity Index, is an indicator that measures the perceived value of a brand by consumers.
This index is particularly useful for comparing several brands with each other, or for evaluating a brand within a portfolio of brands.

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