Swot

The SWOT matrix (Strengths, Weaknesses, Opportunities, Threats) is a strategic analysis tool that helps assess the current position of a company, product, project, or even an individual by crossing two essential dimensions: internal analysis and external analysis. The goal is not merely to compile a list, but to structure a thought process geared toward action and decision-making. It is a powerful tool, all the more so because it is easy to understand but demanding to complete effectively, as it requires confronting objective reality with subjective perceptions.