Marketing Mix

Bass Model Forecast

Guides and Advice, Measuring, KPIs & optimising marketing performance

The Bass diffusion model predicts the timing of new product purchases by assuming that the probability of purchase depends on the number of previous buyers.
It uses coefficients for innovative and imitative behavior to predict the adoption of consumer durables, among other products.
Innovation coefficient
(p): Represents the influence of external factors on product adoption.
Imitation coefficient
(q) : Represents the influence of previous adopters on potential adopters.
Total potential market (m): The total number of potential adopters of the product.

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Implementation of strategic, analytical and graphic tools

Publisher info

I’m currently working on a toolbox called ToolBØX, Analysis Kit for Marketing Success, which should contain three sections: Strategic Tools, Analysis Tools, and Graphics. To ensure that future features are built on a solid foundation, I’m currently testing the use of Django. This will make it easy to add further enhancements and functionality down the

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Multidimensional Preference Analysis in Marketing

Data and marketing analysis, Operational marketing and execution

Multidimensional Preference Analysis is a method used in marketing to assess customer preferences on several attributes or dimensions. This tool helps companies understand which factors (dimensions) are most important to their customers, and how these factors influence their decisions. For example, when evaluating products or services, customers may consider dimensions such as price, quality, brand

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Brand Equity Index (BEI), Relative Price and Brand Equity Profit

Branding and brand identity, Marketing planning and implementation

User instructions : After entering the data, click on “Calculate BEI, Relative Price and Brand Equity Profit” to obtain the following results: Market share (%) Average market price Brand price Loyalty index (Durability) (%) Brand profit (optional) Indicate the profit made by the brand. If provided, BEI will also be calculated in monetary terms. Calculate

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Advanced SWOT analysis: Techniques for actionable analysis

Environment analysis, Fundamentals of strategic marketing

SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, an essential tool in corporate strategy, is often perceived as a simple and basic exercise. Yet its true value lies in the way it is conducted and interpreted. An advanced SWOT analysis digs beyond the obvious to identify actionable strategic insights, enabling the company to better adapt and position

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The chameleon: Symbol of adaptability in marketing

Publisher info

Dear marketing-mix.net readers, Today, we’d like to share with you the thinking behind our visual identity. As you may have noticed, our logo proudly features a chameleon, accompanied by the slogan “Adapt to your environment”. This choice is no accident, but the result of in-depth reflection on the very essence of modern marketing. The chameleon:

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Analysis of the impact of psychological pricing policies and product quality on marketing excellence (publication)

Fundamentals of strategic marketing, Marketing Mix, Unclassified

The article published in The American Journal of Management and Economics Innovations (Vol. 6, Issue 5) presents an in-depth study of the impact of psychological pricing policies and product quality on marketing excellence. The researchers used several statistical methods to measure the reliability of the questionnaires and assess the relationships between these variables. Here is

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Understand the fundamentals of Marketing Mix Modelling (MMM)

Measuring, KPIs & optimising marketing performance

Marketing Mix Modelling (MMM) is a statistical analysis method that enables companies to measure and optimize the impact of their marketing actions on sales and commercial performance. It uses historical data to understand how the different levers of the marketing mix – product, price, place (distribution) and promotion – influence financial results. 1. What is

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Model and Response Function

Developing agile marketing plans, Marketing planning and implementation

Introduction In marketing, models are essential tools for understanding, predicting and optimizing the impact of marketing actions on business results. A fundamental element of these models is the response function, which describes the relationship between marketing efforts and the results obtained. What is a response function? A response function in marketing is a mathematical representation

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Sensory analysis in marketing: Discover how your senses influence your purchases!

Marketing innovations and trends, New marketing approaches

Have you ever wondered how the crunch of a potato chip or the scent of a shampoo influences your purchasing decisions?
Welcome to the fascinating world of sensory analysis in marketing!
In this article, we’ll explore how companies use our senses to create irresistible products and memorable marketing campaigns.
Fasten your seatbelts, it’s going to be a sensory journey!

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September 2024