Marketing Mix

Bass Model Forecast

The Bass diffusion model predicts the timing of new product purchases by assuming that the probability of purchase depends on the number of previous buyers.
It uses coefficients for innovative and imitative behavior to predict the adoption of consumer durables, among other products.
Innovation coefficient
(p): Represents the influence of external factors on product adoption.
Imitation coefficient
(q) : Represents the influence of previous adopters on potential adopters.
Total potential market (m): The total number of potential adopters of the product.

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Implementation of strategic, analytical and graphic tools

I’m currently working on a toolbox called ToolBØX, Analysis Kit for Marketing Success, which should contain three sections: Strategic Tools,

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Multidimensional Preference Analysis in Marketing

Multidimensional Preference Analysis is a method used in marketing to assess customer preferences on several attributes or dimensions. This tool

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Brand Equity Index (BEI), Relative Price and Brand Equity Profit

User instructions : After entering the data, click on “Calculate BEI, Relative Price and Brand Equity Profit” to obtain the

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Advanced SWOT analysis: Techniques for actionable analysis

SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, an essential tool in corporate strategy, is often perceived as a simple and basic

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The chameleon: Symbol of adaptability in marketing

Dear marketing-mix.net readers, Today, we’d like to share with you the thinking behind our visual identity. As you may have

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Analysis of the impact of psychological pricing policies and product quality on marketing excellence (publication)

The article published in The American Journal of Management and Economics Innovations (Vol. 6, Issue 5) presents an in-depth study

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Understand the fundamentals of Marketing Mix Modelling (MMM)

Marketing Mix Modelling (MMM) is a statistical analysis method that enables companies to measure and optimize the impact of their

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Model and Response Function

Introduction In marketing, models are essential tools for understanding, predicting and optimizing the impact of marketing actions on business results.

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Sensory analysis in marketing: Discover how your senses influence your purchases!

Have you ever wondered how the crunch of a potato chip or the scent of a shampoo influences your purchasing decisions?
Welcome to the fascinating world of sensory analysis in marketing!
In this article, we’ll explore how companies use our senses to create irresistible products and memorable marketing campaigns.
Fasten your seatbelts, it’s going to be a sensory journey!

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September 2024