Marketing Analytics 2.0

Marketing Analytics 2.0 transforms data into actionable insights to improve your marketing strategies. Learn how to use the latest technologies to make more informed decisions.

Marketing Mix Modeling BI

Marketing Mix Modeling: Combining Creativity and Data-Driven Optimization

Marketing Analytics 2.0, Measuring, KPIs & optimising marketing performance

Marketing mix modeling (MMM) can be seen as an evolution of traditional marketing analysis, adapted to the complexities of today’s data-driven, digital environment.
Fundamentally, MMM refers to a set of statistical techniques used to measure the impact of various marketing activities (such as advertising, promotions, pricing and distribution) on business results, such as sales or brand value.

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Essential statistical tools

The essential tools of statistical analysis: A guide to modern data interpretation

Marketing Analytics 2.0, Measuring, KPIs & optimising marketing performance

At a time when data is at the heart of decision-making in many sectors, the importance of statistical analysis tools has never been greater.
Whether to assess market trends, improve business operations or advance scientific research, understanding and applying statistical techniques helps to make sense of complex data sets.
But what are the essential tools of statistical analysis today?
This article explores some of the most important tools and software on which statisticians and data analysts rely.

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