Marketing analysis with R: when data stops being a buzzword
In many marketing teams, "data-driven" remains more of a slogan than an operational reality. Excel spreadsheets are scattered all over the place,…
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How to create a marketing persona: the 2025 method that brands are finally using to understand real customers
For a long time, marketing personas were a cosmetic exercise. Pretty colorful cards, invented first names, an approximate job, a few frustrations…
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Auction: the invisible war redefining digital marketing
Digital marketing is no longer just about creativity and targeting. Behind every ad impression lies a silent yet critical battle: the advertising…
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Unleashing business growth through predictive analytics: a data-driven approach
A recent study, published in the International Journal of Frontiers in Engineering and Technology Research by Oloruntosin Tolulope Joel and Vincent Ugochukwu…
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Knime: The data analysis engine for marketers
The ability to exploit and interpret data effectively has become a real asset. With an overabundance of information, the demand for high-performance,…
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Using artificial intelligence to define strategic marketing objectives
"Harnessing Artificial Intelligence to Develop Strategic Marketing Goals" by Anjorin, Raji, Olodo, and Oyeyemi offers a comprehensive framework for integrating AI into…
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The role of Chief Revenue Officers is changing fast: why integrated tools are essential to success
The role of Chief Revenue Officers (CROs) has evolved considerably in recent years. Once primarily responsible for generating revenue through sales, today's…
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Marketing Mix Modeling: Combining Creativity and Data-Driven Optimization
Marketing mix modeling (MMM) can be seen as an evolution of traditional marketing analysis, adapted to the complexities of today's data-driven, digital…
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360° Marketing: Creating a unified brand experience across multiple channels
360° Marketing is a global marketing strategy aimed at delivering a coherent, consistent brand experience across multiple platforms and touchpoints. By integrating…
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Free marketing automation software: A detailed overview
AIMarketing automation has become an essential tool for businesses looking to automate their processes, engage customers and increase sales. For […]
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Understand the fundamentals of Marketing Mix Modelling (MMM)
AIMarketing Mix Modelling (MMM) is a statistical analysis method that enables companies to measure and optimize the impact of their […]
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