The Brand Attractiveness Score (BAS) is a key indicator used to assess the impact and perception of a brand among consumers. Designed to measure a brand’s ability to attract, convert, and retain customers, the BAS is based on three core dimensions: awareness, consideration, and engagement.
Brand Attractiveness Score (BAS) Read More »
The Market Responsiveness Index (MRI) is a strategic measurement tool used to assess a brand’s relevance and impact within its
Market Responsiveness Index (MRI) : a key metric for assessing brand impact Read More »
In today’s data-driven marketing landscape, brands are often fixated on Customer Acquisition Cost (CAC). But what’s the point of knowing how much it costs to acquire a customer if you don’t understand what that customer is actually worth to you? That’s where acquisition value comes into play.
Acquisition value : the underrated KPI that shapes brand profitability Read More »
Today’s companies need to constantly evaluate their performance in order to stay ahead.
A key indicator, often overlooked, is Acquisition Value (AV).
This concept focuses on the value a company derives from acquiring a new customer, and plays a crucial role in the development of marketing strategies, especially in customer-centric sectors.
Understanding Acquisition Value: A Key Indicator in Marketing Strategy Read More »
