Marketing Mix

Airbnb

In a world where the collaborative economy is redefining the way we travel and use services, Airbnb is a key player. As a pioneer in the peer-to-peer rental market, the platform has transformed the traditional hotel industry and expanded the possibilities for travellers and homeowners alike. Here we explore the many facets of Airbnb, from its impact on the property market to its technological innovations and its role in changing consumer expectations. You’ll discover in-depth analyses, case studies, and reflections on the company’s sustainable footprint, as well as articles where the brand is mentioned to illustrate broader trends in the digital economy and marketing.

The art of storytelling

Storytelling isn’t just about telling a story. It’s about creating a memorable experience, capable of deeply touching the recipient. Companies […]

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