Marketing Mix

Amazon

Amazon has become a truly global giant, revolutionizing not only online retailing but also the cloud industry with AWS.
This section explores Amazon’s vast ecosystem, from its logistics model to its technological innovations and its impact on shopping behavior.
We discuss its many facets, from its global optimization strategy to the environmental footprint of its operations.
You’ll find analyses that highlight its influence in areas such as artificial intelligence, logistics and digital commerce.

Why Sentiment Analysis is the Future of Customer FeedbackPourquoi l’analyse de sentiment est l’avenir des retours clients

Marketing innovations and trends, Sector trends

In today’s hyper-competitive market, businesses are no longer solely focused on delivering products or services—they must also deliver customer satisfaction at every touchpoint. To achieve this, companies need to understand not just what their customers are saying, but how they feel. Enter sentiment analysis, a technology-driven approach that delves deeper into customer feedback to reveal emotions, opinions, and attitudes. While traditional surveys and reviews have long provided brands with valuable feedback, the shift towards sentiment analysis represents the future of customer insights, allowing businesses to stay agile, intuitive, and customer-centric.

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Unleashing business growth through predictive analytics: a data-driven approach

Data and marketing analysis, Operational marketing and execution

A recent study, published in the International Journal of Frontiers in Engineering and Technology Research by Oloruntosin Tolulope Joel and Vincent Ugochukwu Oguanobi, explores how businesses can harness the power of predictive analytics to improve profitability and identify new opportunities for expansion.

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Using artificial intelligence to define strategic marketing objectives

Defining strategic objectives, Fundamentals of strategic marketing

“Harnessing Artificial Intelligence to Develop Strategic Marketing Goals” by Anjorin, Raji, Olodo, and Oyeyemi offers a comprehensive framework for integrating AI into marketing strategies, with a focus on defining strategic marketing goals.
It explores the transformative potential of AI in marketing efforts, covering key aspects such as customer segmentation, personalized targeting, predictive analytics and campaign automation.
The authors suggest that AI-based marketing strategies offer a path to competitive advantage, revenue growth and improved customer experience.

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Mastering the Marketing Mix: Strategies and Practices for Success

Fundamentals of strategic marketing, Marketing Mix

In today’s business world, where competition is fierce and consumers increasingly demanding, mastering the marketing mix has become essential for any company seeking to stand out and prosper.
The marketing mix concept, although first developed in the 1960s, remains a cornerstone of modern marketing strategy.
This article, “Mastering the Marketing Mix: Strategies and Practices for Success”, aims to provide a comprehensive, step-by-step guide to the various elements of the marketing mix and how to integrate them coherently to maximize a company’s success.

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The Challenges of Marketing in Exceptional Situations: Crisis and Adaptation

Marketing in exceptional situations, Marketing innovations and trends

Crises – whether economic, health, political or environmental – have always represented a major challenge for companies.
These turbulent times profoundly alter consumer behavior, destabilize markets and call for a rapid reassessment of business strategies.
In particular, marketing, the key function in the interaction between a company and its customers, is directly impacted by these changes.
How can a company continue to prosper when uncertainty dominates?
What adjustments need to be made to maintain a relationship of trust with consumers facing their own difficulties?
These questions are at the heart of this article, “Marketing Challenges in Exceptional Situations: Crisis and Adaptation”.

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