Marketing Mix

Statistical tools and data interpretation : how decoding data like a pro !

Whether in marketing, finance, or health research, statistics are no longer the exclusive domain of math experts. Today, they are essential for analyzing the present, forecasting trends, and guiding strategic decisions with accuracy.

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Auto-Bid : when AI takes control of advertising bids

In today’s hyper-competitive digital advertising landscape, optimizing ad bids is a constant battle. Auto-bidding—automated bidding powered by artificial intelligence and machine learning—has emerged as a game-changing strategic lever.

Deep learning

Statistical tools and data interpretation : how decoding data like a pro !

Auto-Bid : when AI takes control of advertising bids