In today’s hyper-competitive digital advertising landscape, optimizing ad bids is a constant battle. Auto-bidding—automated bidding powered by artificial intelligence and machine learning—has emerged as a game-changing strategic lever.
Auto-Bid : when AI takes control of advertising bids Read More »
Digital marketing is no longer just about creativity and targeting. Behind every ad impression lies a silent yet critical battle: the advertising auction. Often perceived as a mere buying algorithm, this space is in fact a competitive battleground where brands and advertisers fight to capture consumer attention.
Auction: the invisible war redefining digital marketing Read More »
Digital marketing has become a highly fragmented ecosystem. Between Google Ads, Facebook, TikTok, email marketing, SEO, and programmatic advertising, brands juggle dozens of platforms and thousands of data points. The question is no longer “How do we launch a campaign ?” but rather “How do we optimize it in real time, across all channels, without sacrificing performance ?”
That’s where ALBERT comes in — a cloud-native artificial intelligence designed to integrate, analyze, and manage your entire marketing stack.
ALBERT: The AI that drives your marketing campaigns like a digital strategist Read More »
In recent years, digital advertising has been profoundly transformed by the emergence of automated targeting, bidding, and ad optimization, all propelled by advances in artificial intelligence (AI) and machine learning (ML).
These technologies are redefining the way advertisers run their campaigns, offering a more efficient, targeted and cost-effective approach to reaching their audiences.
This article explores in detail the impact of AI and ML on digital advertising, showing how these tools optimize advertising campaigns, simplify bidding processes and open up new possibilities for personalization.
How artificial intelligence and machine learning are revolutionizing digital advertising Read More »
