A recent study, published in the International Journal of Frontiers in Engineering and Technology Research by Oloruntosin Tolulope Joel and Vincent Ugochukwu Oguanobi, explores how businesses can harness the power of predictive analytics to improve profitability and identify new opportunities for expansion.
Unleashing business growth through predictive analytics: a data-driven approach Read More »
Every year on September 30, the international community celebrates World Translation Day, an opportunity to pay tribute to the essential role played by translators in bridging cultural gaps and facilitating communication across borders.
This event, initiated by the International Federation of Translators, highlights the importance of translation to global understanding.
But beyond this linguistic celebration, translation plays a crucial role in marketing, particularly in an increasingly globalized world.
World Translation Day: Connecting Cultures, Strengthening Global Marketing Read More »
On the eve of World Translation Day, I’m delighted to announce a new milestone for the Marketing-Mix – it’s now
Breaking down language barriers: The Marketing-Mix blog is now available in English! Read More »
The emergence of generative artificial intelligence (generative AI) is transforming many sectors, and one of the areas undergoing significant change is web design. In a recent study entitled ‘Generative AI Tools in Web Design’, authors Minela Ganović and Aldina Avdić from Novi Pazar State University analyse how generative AI is disrupting traditional web design processes, offering a new automated, personalised and user experience-enhancing approach.
The ability to exploit and interpret data effectively has become a real asset.
With an overabundance of information, the demand for high-performance, easy-to-use tools capable of transforming data into actionable insights is greater than ever.
Knime: The data analysis engine for marketers Read More »
One of the most fascinating aspects of consumer behavior is how consumers perceive the value of products and services.
At the heart of this perception is the concept of “price acceptability”.
Understanding the price of acceptability: A key concept in consumer perception Read More »
Today’s companies need to constantly evaluate their performance in order to stay ahead.
A key indicator, often overlooked, is Acquisition Value (AV).
This concept focuses on the value a company derives from acquiring a new customer, and plays a crucial role in the development of marketing strategies, especially in customer-centric sectors.
Understanding Acquisition Value: A Key Indicator in Marketing Strategy Read More »
In the ever-changing landscape of marketing, one concept has always stood out: perceived value.
As companies continually seek to stand out in saturated markets, understanding the importance of perceived value becomes essential.
The Concept of Perceived Value in Marketing Read More »
“Harnessing Artificial Intelligence to Develop Strategic Marketing Goals” by Anjorin, Raji, Olodo, and Oyeyemi offers a comprehensive framework for integrating AI into marketing strategies, with a focus on defining strategic marketing goals.
It explores the transformative potential of AI in marketing efforts, covering key aspects such as customer segmentation, personalized targeting, predictive analytics and campaign automation.
The authors suggest that AI-based marketing strategies offer a path to competitive advantage, revenue growth and improved customer experience.
Using artificial intelligence to define strategic marketing objectives Read More »
The role of Chief Revenue Officers (CROs) has evolved considerably in recent years.
Once primarily responsible for generating revenue through sales, today’s CROs face a much broader and more complex mandate.
They must now integrate marketing, sales, CRM and operations to create harmonious revenue streams.
This requires breaking down silos between departments, fostering collaboration and using accurate data to ensure sustainable growth.
Web scraping is the automated process of extracting data from websites.
It involves using software tools or scripts to collect large quantities of publicly available data from the web.
This method is widely used by companies, researchers and individuals to efficiently gather information for a variety of purposes.
Here’s a more detailed explanation of web scraping.
What is Web Scraping? Read More »
Marketing mix modeling (MMM) can be seen as an evolution of traditional marketing analysis, adapted to the complexities of today’s data-driven, digital environment.
Fundamentally, MMM refers to a set of statistical techniques used to measure the impact of various marketing activities (such as advertising, promotions, pricing and distribution) on business results, such as sales or brand value.
Marketing Mix Modeling: Combining Creativity and Data-Driven Optimization Read More »
360° Marketing is a global marketing strategy aimed at delivering a coherent, consistent brand experience across multiple platforms and touchpoints.
By integrating traditional and digital marketing methods, the aim is to reach the target audience wherever they are, whether via online channels such as social networks or more conventional media such as TV and print.
The fundamental principle of 360° Marketing is to ensure that customers receive a unified message, whatever the device or platform used.
360° Marketing: Creating a unified brand experience across multiple channels Read More »
At a time when data is at the heart of decision-making in many sectors, the importance of statistical analysis tools has never been greater.
Whether to assess market trends, improve business operations or advance scientific research, understanding and applying statistical techniques helps to make sense of complex data sets.
But what are the essential tools of statistical analysis today?
This article explores some of the most important tools and software on which statisticians and data analysts rely.
The essential tools of statistical analysis: A guide to modern data interpretation Read More »
In the ever-changing landscape of digital advertising, Real-Time Bidding (RTB) has emerged as one of the most transformative technologies.
This process enables advertisers to bid in real time for advertising space on websites, ensuring that the most relevant ads are displayed to targeted audiences in milliseconds.
For professionals, researchers and students keen to understand the intricacies of RTB, a valuable resource has been assembled on GitHub, providing a comprehensive collection of academic publications and studies on the subject.
The evolution of Real-Time Bidding (RTB): A collection of documents Read More »
In recent years, digital advertising has been profoundly transformed by the emergence of automated targeting, bidding, and ad optimization, all propelled by advances in artificial intelligence (AI) and machine learning (ML).
These technologies are redefining the way advertisers run their campaigns, offering a more efficient, targeted and cost-effective approach to reaching their audiences.
This article explores in detail the impact of AI and ML on digital advertising, showing how these tools optimize advertising campaigns, simplify bidding processes and open up new possibilities for personalization.
How artificial intelligence and machine learning are revolutionizing digital advertising Read More »
Choosing the right communications agency is a crucial step for any business, as it can have a significant impact on
How to choose the right communications agency Read More »
Marketing automation has become an essential tool for businesses looking to automate their processes, engage customers and increase sales. For
Free marketing automation software: A detailed overview Read More »
At Marketing Mix, we emphasize sustainability in everything we do. To limit paper waste and reduce our ecological footprint, we
Prefer PDF to print: a simple gesture for the planet Read More »
