AIMarketing has developed an unhealthy obsession with precision. A dashboard can now show the estimated return of a campaign, a […]
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Marketing has spent decades romanticising loyalty. The language is emotional. Brands talk about love, trust, devotion, communities, advocates and fans. CRM teams…
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In most companies, price is still treated as a number. A margin lever. A spreadsheet cell. A negotiation endpoint. A commercial decision…
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In boardrooms, marketing still has a measurement problem. It has more dashboards than ever, more attribution windows, more cohort charts, more pixels,…
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Marketing mix modeling (MMM) can be seen as an evolution of traditional marketing analysis, adapted to the complexities of today's data-driven, digital…
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At a time when data is at the heart of decision-making in many sectors, the importance of statistical analysis tools has never…
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