On September 4, 2024, I launched Marketing-Mix with a simple idea : just to share insights, tools, and analyses to help marketing professionals navigate an ever-evolving landscape.
Since then, the journey has grown in ways I never imagined. The most popular articles ? The ones that get straight to the point, offering clear explanations of sometimes obscure concepts —like the Brand Experience Index (BEI)— and case studies that explore the winning strategies of leading brands.
The blog continues to grow and evolve. And as big interest in case studies and practical explanations remains strong, it’s safe to say Marketing-Mix will keep moving in that direction. The goal ? To always be useful, accessible, and grounded in real-world practice.
So, you, what topic would you like to see covered next ? I would really love to hear your suggestions !
