Marketing Mix, Your Blueprint for Marketing Success

This section brings together the most relevant, current and/or popular content. The articles selected here cover a wide range of topics, from successful case studies to in-depth analyses of the latest trends in digital, operational and strategic marketing. You’ll find reflections on the evolution of the marketing mix, technological innovations that are redefining the brand-consumer relationship, as well as insights into product, price, distribution and promotion management.

Strategic marketing is the cornerstone of any successful marketing activity. This in-depth section will guide you through the key concepts, proven methodologies and new approaches that shape strategic marketing thinking. From carefully analyzing your environment to creating a powerful marketing mix, you’ll gain the skills you need to develop robust, innovative marketing strategies.

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Planning and execution are the keys to turning a brilliant strategy into concrete results. This section will equip you with the tools and methodologies you need to develop impactful marketing plans, effectively manage customer relationships, optimise your product portfolio and build a strong, resilient brand.

Chief Revenue Officer
Headlines,  Marketing planning and implementation

The role of Chief Revenue Officers is changing fast: why integrated tools are essential to success

The role of Chief Revenue Officers (CROs) has evolved considerably in recent years. Once primarily responsible for generating revenue through sales, today’s CROs face a much broader and more complex mandate. They must now integrate marketing, sales, CRM and operations to create harmonious revenue streams. This requires breaking down silos between departments, fostering…
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Operational excellence in marketing is what sets leading brands apart. This in-depth section will guide you through best practices and innovations in marketing execution. From digital to traditional, via data-driven analysis, you’ll master the tools and techniques for flawless implementation of your marketing strategies.

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Marketing is constantly evolving, shaped by technological advances and societal changes. This section will take you to the heart of the innovations that are redefining the marketing landscape. From emerging technologies to new consumer philosophies, you’ll be equipped to anticipate and capitalize on the trends that will shape the future of marketing.

AI is revolutionizing marketing
Artificial Intelligence,  Emerging technologies,  Marketing innovations and trends

AI is revolutionizing marketing: opportunities and challenges in the digital era

The article “AI-powered Marketing: What, Where, and How?” by V. Kumar, Abdul R. Ashraf, and Waqar Nadeem, published in the Journal of Information Management, explores how artificial intelligence (AI) is transforming the marketing landscape. The authors highlight AI’s transformative capabilities across various marketing functions, while also addressing the ethical and…
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Print on Demand POD
Marketing innovations and trends,  New marketing approaches

Integrating Print On Demand into omnichannel retail : challenges, opportunities, and growth prospects

The integration of Print on Demand (PoD) into omnichannel retail strategies, as examined in Nadeem’s (2024) article, highlights a strategic lever for enhancing operational efficiency and driving retailer growth.
The study underscores the benefits of PoD, including reduced logistics costs, product personalization, responsiveness to market trends, and a lower environmental impact…
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Sensory analysis – Measurement methods
Marketing innovations and trends

Sensory analysis: the measurement system (3/3)

Sensory analysis is a scientific discipline at the crossroads of psychology, physiology, and chemistry. It enables the quantification and qualification of human perceptions related to products—whether food, beverages, perfumes, or even textiles. The measurement system in sensory analysis is a critical pillar that ensures the reliability and reproducibility of results….
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Sensory analysis
Marketing innovations and trends,  New marketing approaches

Sensory Analysis : the science of subjective perception in marketing (1/3)

Sensory analysis is a fascinating field that sits at the crossroads of science, psychology, and marketing. It enables us to decode human reactions to a product by exploring the sensory perceptions, emotions, and preferences that drive purchasing decisions. While inherently subjective, this discipline relies on rigorous methodologies to transform individual…
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In an increasingly complex and data-driven marketing world, the ability to accurately measure and continuously optimize performance is crucial. This section will arm you with the knowledge and tools you need to turn data into actionable insights, and those insights into concrete improvements to your marketing strategies and tactics.

mmm Marketing Mix Modeling
Measuring, KPIs & optimising marketing performance

MMM – Marketing Mix Modeling: measuring, optimizing and predicting marketing performance

Marketing Mix Modeling (MMM) is an advanced quantitative approach designed to measure the impact of various marketing activities on a company’s business outcomes—such as sales, market share, or profitability. It is a statistical model, often based on multiple linear regression, that takes into account both controllable variables (advertising, promotions, distribution,…
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valeur acquisition client
Measuring, KPIs & optimising marketing performance,  Metrics and KPIs

Understanding Acquisition Value: A Key Indicator in Marketing Strategy

Today’s companies need to constantly evaluate their performance in order to stay ahead. A key indicator, often overlooked, is Acquisition Value (AV). This concept focuses on the value a company derives from acquiring a new customer, and plays a crucial role in the development of marketing strategies, especially in customer-centric sectors. …
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Marketing Mix Modeling BI
Marketing Analytics 2.0,  Measuring, KPIs & optimising marketing performance

Marketing Mix Modeling: Combining Creativity and Data-Driven Optimization

Marketing mix modeling (MMM) can be seen as an evolution of traditional marketing analysis, adapted to the complexities of today’s data-driven, digital environment. Fundamentally, MMM refers to a set of statistical techniques used to measure the impact of various marketing activities (such as advertising, promotions, pricing and distribution) on business results,…
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Each marketing context presents its own challenges and opportunities. This in-depth section explores specific strategies for different marketing environments and objectives. Whether you operate internationally, in a niche sector, or are looking to seamlessly integrate your marketing efforts, you’ll find valuable insights here to refine your approach.

web marketing ressource
Luxury marketing,  Sector marketing,  Specific marketing strategies

Luxury Society: A Global Hub for the Luxury IndustryLuxury Society : Un hub mondial pour l’industrie du luxe

LuxurySociety.com is an esteemed digital platform that serves as a premier global hub for professionals in the luxury industry. With a mission to connect, inform, and inspire, Luxury Society offers a comprehensive range of resources tailored to brands, executives, and entrepreneurs who seek to navigate the intricate world of high-end…
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World Translation Day
International marketing,  Specific marketing strategies

World Translation Day: Connecting Cultures, Strengthening Global Marketing

Every year on September 30, the international community celebrates World Translation Day, an opportunity to pay tribute to the essential role played by translators in bridging cultural gaps and facilitating communication across borders. This event, initiated by the International Federation of Translators, highlights the importance of translation to global understanding. But beyond…
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Omnichannel Marketing
360° Marketing,  Integrated and omnichannel marketing,  Specific marketing strategies

360° Marketing: Creating a unified brand experience across multiple channels

360° Marketing is a global marketing strategy aimed at delivering a coherent, consistent brand experience across multiple platforms and touchpoints. By integrating traditional and digital marketing methods, the aim is to reach the target audience wherever they are, whether via online channels such as social networks or more conventional media such…
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This category contains articles and announcements written by the author. It can include important updates to the blog itself, such as design changes, new features, modifications to the editorial line, or partnership announcements. It can also be used to share personal reflections, welcome messages for new readers, annual reviews or information on the blog’s evolution.

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THE desire to provide practical, actionable content

Marketing-Mix.net aspires to become a reference platform for marketing professionals, enthusiasts and business leaders seeking comprehensive insights into marketing strategies, innovations and trends. The blog focuses on delivering actionable, data-driven content, with an emphasis on practical solutions, in-depth analysis and expert commentary. The aim is to keep pace with the fast-changing marketing landscape and offer relevant insights for readers.

The blog’s target audience is diverse and includes marketers, entrepreneurs, small business owners, students and decision-makers wishing to understand the basics of traditional marketing as well as the latest digital techniques. The blog is also designed for professionals in other fields, such as UX and content creation, who are looking to integrate marketing elements into their practices.

The blog’s content is organized around several main themes. Firstly, Strategic Marketing Insights will cover fundamental principles such as segmentation, targeting and positioning. This section will focus on comprehensive marketing strategies, integrating both offline and online tactics, and aligned with business objectives. Next, the Marketing Trends and Innovations section will provide updates on the latest technologies and tools, with a focus on topics such as SEO, SEM and automation.

For readers looking to grow their business fast, the Growth Hacking and Marketing Automation section will highlight growth hacking techniques and tools for personalization and automation. On the other hand, Content Marketing and Storytelling will help readers create compelling narratives and develop a strong brand voice. Multimedia content will also feature prominently, with tips on blogging, video marketing and podcasting.

A section dedicated toUX and user-centered design in marketing will explore how to optimize customer journeys and A/B testing to maximize conversions. For a more technical focus, the SEO, Analytics and Conversion Optimization section will offer detailed guides on keyword research, data analysis and the use of tools such as Google Analytics or Ahrefs.

The blog will also feature Case Studies and Success Stories, highlighting real-life examples of companies that have successfully leveraged innovative marketing strategies. At the same time, the International and Sector-Specific Marketing section will deal with the particularities of different sectors and the challenges of localizing marketing on an international scale.

On the technological side, the Marketing Automation Tools and Technologies section will review the latest martech innovations, with platform comparisons and practical tutorials. Last but not least, Ethical and Sustainable Marketing will cover topics related to corporate social responsibility and the importance of transparency and ethics in brand communication.

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