Marketing Mix, Your Blueprint for Marketing Success
Welcome to marketing-mix.net, a blog dedicated to exploring the latest trends, strategies and innovations in the world of marketing. Whether you’re looking for practical ideas, in-depth analysis of new technologies or tips on how to improve your campaigns, marketing-mix.net is your go-to resource.
This section brings together the most relevant, current and/or popular content. The articles selected here cover a wide range of topics, from successful case studies to in-depth analyses of the latest trends in digital, operational and strategic marketing. You’ll find reflections on the evolution of the marketing mix, technological innovations that are redefining the brand-consumer relationship, as well as insights into product, price, distribution and promotion management.
The Marketing-Mix journey : a fascinating dive into today’s marketing world
On September 4, 2024, I launched Marketing-Mix with a simple idea : just to share insights, tools, and analyses to help marketing professionals navigate an ever-evolving landscape. Since then, the journey has grown in ways I never imagined. The most popular articles ? The ones that get straight to the…
Statistical tools and data interpretation : how decoding data like a pro !
Customer lifetime value (clv or ltv) – formula
Customer retention, marketing strategy, financial analysis Customer Lifetime Value (CLV or LTV) is a crucial metric that estimates the total revenue a business can reasonably expect from a single customer account throughout the business relationship. This metric is essential for understanding the long-term value of customers and guiding marketing strategies…
Strategic marketing is the cornerstone of any successful marketing activity. This in-depth section will guide you through the key concepts, proven methodologies and new approaches that shape strategic marketing thinking. From carefully analyzing your environment to creating a powerful marketing mix, you’ll gain the skills you need to develop robust, innovative marketing strategies.
Mastering Segmentation, Targeting, and Positioning (STP): A Cornerstone of Modern Marketing
The Concept of Perceived Value in Marketing
Using artificial intelligence to define strategic marketing objectives
Advanced SWOT analysis: Techniques for actionable analysis
SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, an essential tool in corporate strategy, is often perceived as a simple and basic exercise. Yet its true value lies in the way it is conducted and interpreted. An advanced SWOT analysis digs beyond the obvious to identify actionable strategic insights, enabling the company…
Analysis of the impact of psychological pricing policies and product quality on marketing excellence (publication)
The article published in The American Journal of Management and Economics Innovations (Vol. 6, Issue 5) presents an in-depth study of the impact of psychological pricing policies and product quality on marketing excellence. The researchers used several statistical methods to measure the reliability of the questionnaires and assess the relationships…
Mastering the Marketing Mix: Strategies and Practices for Success
Planning and execution are the keys to turning a brilliant strategy into concrete results. This section will equip you with the tools and methodologies you need to develop impactful marketing plans, effectively manage customer relationships, optimise your product portfolio and build a strong, resilient brand.
Brand Equity Index (BEI)
Introduction to the Marketing Planning and Implementation Section
Operational excellence in marketing is what sets leading brands apart. This in-depth section will guide you through best practices and innovations in marketing execution. From digital to traditional, via data-driven analysis, you’ll master the tools and techniques for flawless implementation of your marketing strategies.
Unleashing business growth through predictive analytics: a data-driven approach
Knime: The data analysis engine for marketers
Understanding the price of acceptability: A key concept in consumer perception
What is Web Scraping?
The evolution of Real-Time Bidding (RTB): A collection of documents
How artificial intelligence and machine learning are revolutionizing digital advertising
Marketing is constantly evolving, shaped by technological advances and societal changes. This section will take you to the heart of the innovations that are redefining the marketing landscape. From emerging technologies to new consumer philosophies, you’ll be equipped to anticipate and capitalize on the trends that will shape the future of marketing.
Agent-Based Modeling : the simulation that predicts the unpredictable
Intelligent Agents : the software that makes decisions for us
Adversarial Attacks : when AI gets hacked by its own data
Why Sentiment Analysis is the Future of Customer FeedbackPourquoi l’analyse de sentiment est l’avenir des retours clients
LEGO’s Innovative Distribution Strategies: How the Iconic Toy Company Optimizes Its Supply Chain
The role of generative AI in the web design revolution: An overview of the latest research
In an increasingly complex and data-driven marketing world, the ability to accurately measure and continuously optimize performance is crucial. This section will arm you with the knowledge and tools you need to turn data into actionable insights, and those insights into concrete improvements to your marketing strategies and tactics.
The essential tools of statistical analysis: A guide to modern data interpretation
Bass Model Forecast
Understand the fundamentals of Marketing Mix Modelling (MMM)
Marketing Mix Modelling (MMM) is a statistical analysis method that enables companies to measure and optimize the impact of their marketing actions on sales and commercial performance. It uses historical data to understand how the different levers of the marketing mix – product, price, place (distribution) and promotion – influence…
Introduction to the Performance Measurement and Optimisation Section
Each marketing context presents its own challenges and opportunities. This in-depth section explores specific strategies for different marketing environments and objectives. Whether you operate internationally, in a niche sector, or are looking to seamlessly integrate your marketing efforts, you’ll find valuable insights here to refine your approach.
Case study: Nykaa’s marketing strategy Nykaa’s marketing strategy
The case study of Nykaa’s marketing strategy presented in the article by Tatkar et al. (2024) highlights the strategic and marketing initiatives that have contributed to the growth of this e-commerce platform specializing in beauty and wellness products in India. Nykaa adopted an inventory-based e-commerce model while integrating innovative technologies,…
Introduction to Specific Marketing Strategies
This category contains articles and announcements written by the author. It can include important updates to the blog itself, such as design changes, new features, modifications to the editorial line, or partnership announcements. It can also be used to share personal reflections, welcome messages for new readers, annual reviews or information on the blog’s evolution.
Breaking down language barriers: The Marketing-Mix blog is now available in English!
On the eve of World Translation Day, I’m delighted to announce a new milestone for the Marketing-Mix – it’s now available in English! As we celebrate the art of translation, we’re expanding our content to reach a global audience. Whether you’re a marketing professional, an enthusiast or simply curious about…
Matrice BCG V1
Prefer PDF to print: a simple gesture for the planet
At Marketing Mix, we emphasize sustainability in everything we do. To limit paper waste and reduce our ecological footprint, we prefer digital solutions. That’s why we offer you the option of downloading your documents in PDF format rather than printing them out. By choosing this option, you can store, share…
Marketing-Mix.net aspires to become a reference platform for marketing professionals, enthusiasts and business leaders seeking comprehensive insights into marketing strategies, innovations and trends. The blog focuses on delivering actionable, data-driven content, with an emphasis on practical solutions, in-depth analysis and expert commentary. The aim is to keep pace with the fast-changing marketing landscape and offer relevant insights for readers.
The blog’s target audience is diverse and includes marketers, entrepreneurs, small business owners, students and decision-makers wishing to understand the basics of traditional marketing as well as the latest digital techniques. The blog is also designed for professionals in other fields, such as UX and content creation, who are looking to integrate marketing elements into their practices.
The blog’s content is organized around several main themes. Firstly, Strategic Marketing Insights will cover fundamental principles such as segmentation, targeting and positioning. This section will focus on comprehensive marketing strategies, integrating both offline and online tactics, and aligned with business objectives. Next, the Marketing Trends and Innovations section will provide updates on the latest technologies and tools, with a focus on topics such as SEO, SEM and automation.
For readers looking to grow their business fast, the Growth Hacking and Marketing Automation section will highlight growth hacking techniques and tools for personalization and automation. On the other hand, Content Marketing and Storytelling will help readers create compelling narratives and develop a strong brand voice. Multimedia content will also feature prominently, with tips on blogging, video marketing and podcasting.
A section dedicated toUX and user-centered design in marketing will explore how to optimize customer journeys and A/B testing to maximize conversions. For a more technical focus, the SEO, Analytics and Conversion Optimization section will offer detailed guides on keyword research, data analysis and the use of tools such as Google Analytics or Ahrefs.
The blog will also feature Case Studies and Success Stories, highlighting real-life examples of companies that have successfully leveraged innovative marketing strategies. At the same time, the International and Sector-Specific Marketing section will deal with the particularities of different sectors and the challenges of localizing marketing on an international scale.
On the technological side, the Marketing Automation Tools and Technologies section will review the latest martech innovations, with platform comparisons and practical tutorials. Last but not least, Ethical and Sustainable Marketing will cover topics related to corporate social responsibility and the importance of transparency and ethics in brand communication.